Japan’s World of Gaming & Influencer Marketing 2025

11/03/2025
Article by Kira Chesalina, Creative Director AAA Agency

Japan’s World of Gaming & Influencer Marketing 2025 image

How is the Japanese market different from the West? Which software from Japan can shake up the global industry? (It’s not just about Switch 2). Are consoles truly on the decline in the land of console giants? And how connected are Japanese users to global social media?

We break down these and many more questions in our report on the state of gaming and influencer marketing in Japan. From cutting-edge tech reshaping both industries to how Japanese audiences game, scroll, and engage — we’ve got it covered. As a bonus, you get plenty of rankings: the top gaming companies, hottest game genres, best-performing games across devices, trending social media platforms, and leading influencers.

Unlock game-changing insights from the Far East and discover how Western players can break into Japan’s thriving market.

Get The Report

Gaming professionals, social media strategists, digital marketers, and anyone interested in these dynamic fields: this report will keep you ahead of the curve. Get the edge you need — download the report now!

more articles