Is the gaming industry bouncing back after recent declines? Is mobile gaming overtaking other formats? How are the PC and console doing? Is indie gaming on the rise? What’s the future of game development in 2025?
How are platforms evolving for influencer marketing? What were the standout gaming campaigns of 2024? Long-term vs. short-term — which works best and when? What influencer trends and challenges should you watch for in 2025?
Our State of Gaming & Influencer Marketing report answers all these questions and beyond, exploring the pulse of two powerhouse industries: video games and influencer marketing. The report is based on data from leading analytics platforms, industry summaries, and expert insights.
