Creative Strategies in Action: Case Studies
Our Success Stories: Influencer Marketing Campaigns
Regular campaigns
- YouTube
Capital.com
About
Capital.com is an international fintech company, featuring a unique CFD brokerage and investment platform.
We partnered with local micro-influencers who have engaged target audiences and placed advertisements on channels that cater to a male demographic and who focus strictly on financial content.
Ad placement
YouTube
- Integrated video 90-120 sec.
- Dedicated video 5-7 min.
- Creator: Juan Rodz, Charlie Seddine
Views
310K +
- YouTube
NordVPN
About
NordVPN is one of the largest VPN services globally. Our objective was to attract new users from the USA and Europe and to increase app downloads.
We crafted targeted strategies for various platforms and focused on channels related to travel, family, gaming, humor, and entertainment.
Ad placement
YouTube, Instagram
- YouTube shorts
- Instagram stories and reels
- Creator: BATZAIR
Views
3M +
Studybay
About
For the educational platform Studybay, we aimed to boost brand recognition among Generation Z in the USA and LATAM. Utilizing insights from A/B testing and marketing research, we incorporated the most effective creatives and calls-to-action (CTAs) in our campaign, which resonated strongly with our target audience.
Ad placement
Instagram
- Instagram stories
- Creator: fred_cqn, marleydancingirl
Views
250K +
- YouTube
Exness
About
Global forex and CFD broker Exness aimed to boost brand recognition in India and establish a loyal professional community there.
We partnered with local mid-tier influencers and targeted ads on channels with content about trading, investing, and cryptocurrencies.
Ad placement
YouTube
- Integrated video 90-120 sec.
- Creator: Devansh Rai, Traders Paradise Live
Views
60K +
- YouTube
World of Warships
About
World of Warships is a naval warfare-themed free-to-play multiplayer online game by Wargaming. We were tasked with expanding the game’s player base into the European region, including Germany, France, Romania, UK, and Austria.
We found perfect mid-tier influencers in each region to match the game’s aesthetics and tell their engaged followers about the title in short integrated videos.
Ad placement
YouTube
- Integrated video
- Creator: ZeldaMeister, Baldermort's Guide to Warhammer, Tank Encyclopedia, Vohlt
Views
200K +
- YouTube
- Twitch
World of Warships: Legends
About
World of Warships: Legends is a rebuild of the popular navy shooter World of Warships that supports console and mobile gameplay. It shares the same core gameplay loop but was designed to have faster-paced battles and faster progression.
To bring the audience to try it out on console, we joined forces with two creators known for their boundary-pushing creative content and came up with an engaging integration and a close-up live stream.
Ad placement
YouTube, Twitch
- YouTube shorts
- Creator: Nikolarn, Squire
Views
740K +
- Mini Review
World of Warships: Legends Mobile
About
World of Warships, a popular naval multiplayer shooter previously exclusive to PC and consoles, was expanded to mobile platforms. To announce the release and attract players to the new game format, we crafted an engaging banner to place on a popular platform that reviews mobile games called Mini Review.
For a more targeted reach, we also came up with an attractive post to be placed for 2 weeks straight in a weekly newsletter issued by the platform.
Ad placement
Mini Review
- A 5-day banner on the website and app
- 2 episodes of a weekly newsletter
- Created: minireview.io
Views
150K +
- YouTube
World of Warships: Legends Mobile
About
After being available on PC and console only, World of Warships: Legends was announced for mobile.
To go beyond simple announcements we decided to give a graphic sneak peek into the game. We placed an integrated video on one of the largest mobile-gaming YouTube channels by a US creator.
Ad placement
YouTube
- Integrated video
- Creator: NoahJAFK
Views
220K +
- YouTube
Lineage II Essence
About
Lineage II Essence is the latest version of the legendary multiplayer online role-playing game by NCSOFT that has shaped generations of gamers. In light of the growing competition among open-world fantasy titles, the developers strived to expand the player base into new regions.
We collaborated with MMORPG influencers and made multi-format ad placements to reach their engaged audience in Poland, Spain, US and UK.
Ad placement
YouTube
- Integrated video
- Dedicated video
- Creator: Kerios, ElOjoNinja, Dr Hodo, WillE
Views
2.5M +
- YouTube
Ragnarok Online Prime
About
Ragnarok Online Prime is a fresh take on the classic fantasy MMORPG Ragnarok Online. The goal was to boost brand recognition in the US and bring in new players from the region.
We partnered with two MMORPG creators, one focused on close-up streams and another offering comprehensive reviews and analytics. This resulted in highly authentic and expertise-backed ad placements.
Ad placement
YouTube
- Integrated video
- Creator: LowSoulGamers, MMOByte
Views
110K +
- Twitch
Warpath
About
Warpath is a free-to-play military real-time strategy game that can be played on PC and mobile. To put Warpath on the Polish map, we collaborated with top gaming streamers in the region.
The placement took the form of a Twitch stream, which appeared to be the best way to demonstrate the game’s exciting gameplay.
Ad placement
Twitch
- Stream
- Creator: NewMultiShow
Views
190K +
Planner 5D
About
For the educational platform Studybay, we aimed to boost brand recognition among Generation Z in the USA and LATAM. Utilizing insights from A/B testing and marketing research, we incorporated the most effective creatives and calls-to-action (CTAs) in our campaign, which resonated strongly with our target audience.
Ad placement
Instagram
- Instagram stories
- Creator: zibalennox
Views
110K +
- YouTube
BetBoom Brazil
About
BetBoom is a widely recognized betting company with over 300 betting shops.
To expand its reach in Brazil and build a loyal customer base, we collaborated with top Brazilian sports-themed creators on YouTube, targeted the largest sports fandoms, and placed graphic ad integrations with a how-to guide on platform usage.
Ad placement
YouTube
- Integrated video
- Creator: Vini Vainer, BASKA DE VILA, JotaPlays
Views
380K +
- YouTube
JustMoby / Ice Cream Cooking for Kids
About
Ice Cream Cooking for Kids is an educational game designed for children 2+ years old to develop fine motor skills.
To increase brand awareness and attract new players in the US market, we partnered with YouTube channels themed around family entertainment, crafting both standard and creative integrations.
Ad placement
YouTube
- Integrated video
- Dedicated video
- Creator: Trinity and Beyond, Miss Linky - Educational Videos for Kids, Heidi and Zidane Kids Fun
Views
260K +
- TikTok
Plarium / Raid: Shadow Legends
About
RAID: Shadow Legends is a mobile role-playing game developed and published by Plarium Games.
Seeking to bring new audiences from the US and Europe, we teamed up with four macro-influencers on TikTok. Together we crafted creative strategies for each to perfectly match their unique styles — be it comedy, cosplay, or just a friendly-advice format.
Ad placement
TikTok
- TikTok video with anchor links
- Creator: fishinwithtate, mrlandry, imnotkenneth, crazycae
Views
400K +
- YouTube
SoftConstruct / B.F.T.H Arena
About
B.F.T.H Arena is an event that aims to praise the innovations and latest approaches in the iGaming industry and beyond.
To promote the event and platform in new regions, we collaborated with relevant local influencers for standard ad integrations.
Ad placement
YouTube
- Integrated video
- Creator: Crypto Freedom, Momo
Views
200K +