Exness Ambassador / Alliance to win MENA

Exness online trading platform wanted to make a splash in the MENA market and build trust among the local audience. We set up a brand ambassador in the region by teaming up with a local influencer who has the perfect target audience within reach.

Together we crafted meaningful storytelling through regular videos and streams, where the influencer shared his personal experience and tutorials with the Exness products.

Exness is a tech-focused online trading platform with CFD and forex options. We were tasked with leveling up the brand’s awareness in the MENA region and winning over the local audience’s trust for the Exness products. Besides, since the brand offers products for traders, one of the goals was to build a loyal professional community around it.
We sought out a perfect ambassador among the local influencers, who would put Exness on the MENA map. With thousands of students worldwide, experienced Forex trader Momen Medhat (140K subscribers) is a pro at walking people through the finest points of new products and the twists and turns of the market. We crafted a storytelling strategy: Momen Medhat was to post useful content for the trading community using the Exness products, such as step-by-step tutorials, timely market analytics, live streams, and shorts with quick tips.

summary

Exness reputation in the region soared thanks to the blogger’s tutorials and real-life experiences with the platform. Total proof that brand ambassadorship is the secret sauce to building the audience’s trust for the new product. One major hitch is to find the perfect local influencer to represent the brand — seems like we nailed it this time.